

ABOUT US
Creating Meaningful
Connections That Elevate
Your Business
Biashara Connect is a creative and strategic communication firm focused on helping businesses grow, connect, and thrive in a changing economic terrain.Central to our work is the Biashara Connect App – a safe, easy-to-use, data-driven platform – that connects markets, unlocks opportunities, and fast-tracks digital business growth.
We focus on cutting-edge marketing, digital engagement, behavior change communications, production, branding, and event management. However, we know that design without purpose and media that don’t get seen don’t work.
Our process, informed and led by research and inspired by a balance of creativity and technology, allows Nair and Co. to create custom solutions that maximize visibility, extend reach, and drive measurable impact. Supported by the technology of our app and the know-how of our full-service agency, Biashara Connect has grown to become the trusted companion for growing brands and businesses in order to capture and retain market share and to grow sustainably in Tanzania and beyond.

Who We are;
At Biashara Connect, we are more than just an ad agency; we are your marketing ally, and we are dedicated to a new way that allows brands to connect, engage, and grow the effectiveness of their marketing.
With a proven track record of providing innovative, market-growth-driving, and value-delivering marketing and communications for our clients, we are a registered private limited company in Tanzania.
Our purpose is driven by the Biashara Connect App—our core platform that makes it possible for businesses to link to markets, achieve smarter sales at locally competitive prices, and attract more buyers through actionable insights and technology. Whether working in creative mode or strategic mode, we assist our clients in setting themselves apart, relating to the people they want to reach, and ensuring they are positioned for lasting success in an industry that is always in flux

Empowering Business Growth Through Connectivity, Innovation, Data, and Sustainability.
Our Mission
Our mission is to empower businesses with innovative marketing and sales solutions that boost visibility, strengthen customer engagement, and drive sustainable growth. Through data-driven strategies and the Biashara Connect App, we help businesses connect with their audiences, scale efficiently, and thrive in a competitive marketplace.
Our Vision
Our vision is to transform the way businesses grow by strengthening connectivity, optimizing sales, and fostering long-term success. Through the Biashara Connect App and innovative, data-driven solutions, we empower businesses to expand their reach, engage customers, and achieve sustainable impact.
Our Backstory
The history of Biashara Connect can be traced back to small business groups that met to share prospects, services, entertainment, and ideas. From those initial partnerships, projects like Meet Mingole and Sip & Shop, started and orchestrated by Subira Mwana, were born, affording opportunities for networking, visibility, and expansion.
Expanding on this energy, Jambo Fair Events – Buy & Sell Networking became a premier platform for entrepreneurs to connect, businesses to showcase products, and business deals to be made.
Today, that vision has become Biashara Connect - a living network supporting businesses, stimulating cross-pollination, and nurturing continuous development in Tanzania and beyond.
Meet the Team
At Biashara Connect, we are a passionate team of marketing and technology professionals committed to driving business growth. By blending creativity, data, and innovation, we craft impactful solutions that help brands connect, engage, and thrive in today’s dynamic marketplace.
Subira Mwanja
Managing Director - Business Development
Biashara Connect
Subira Mwanja is the Managing Director – Business Development at Biashara Connect Company Limited, and the Managing Director of Smart Royal Enterprises, bringing over 11 years of experience in entrepreneurship, marketing, and business consultancy. Since 2014, she has been at the forefront of empowering small and medium-sized businesses in Tanzania and beyond, helping them to launch, formalize, and grow.
Through Biashara Connect, Subira has directly supported more than 1,000 entrepreneurs, while through Jambo Fair, the company’s flagship showcase platform, she has helped over 3,000 business owners expand their ventures and increase visibility. Her career includes leadership roles at Forever Living Company Limited, where she achieved the prestigious rank of Senior Eagle Manager, and at Karibu Magazine as Executive Sales Manager. She also collaborated with TANAPA on international campaigns promoting Serengeti, Ngorongoro, and Mount Kilimanjaro under the “7 Natural Wonders of Africa” initiative.
With her proven track record, Subira is recognized as a dynamic business leader and consultant, driving entrepreneurship, innovation, and economic empowerment across Tanzania.
Dr. Amonge Jimmy Marco
Director - Business Development
Biashara Connect
Dr. Amonge Jimmy Marco is a business leader and medical professional with over 10 years of experience in business development, strategic leadership, and enterprise growth. He earned his Doctor of Medicine from the University of Witwatersrand, South Africa, and completed postgraduate training in Obstetrics and Gynecology at Eduardo Mondlane University, Mozambique, building a solid foundation in healthcare alongside management and leadership expertise.
Dr. Amonge currently serves as Director of Biashara Connect Limited and as Director/Company Secretary of JPM Group Ltd, where he focuses on enterprise innovation, organizational development, and community-centered economic opportunities. His leadership reflects a strong commitment to advancing sustainable, mission-driven ventures that create both economic value and long-term social impact.
Brian Kitiku
Company Secretary
Biashara Connect
Brian Kitiku is the General Manager – Marketing & Business Development Lead at Biashara Connect Company Limited. With over 18 years of experience in business development, Communications, Monitoring & Evaluation, Marketing, and project Management, he specializes in driving organizational growth, strengthening brand visibility, and building strategic partnerships.
Brian has led impactful programs across health, education, livelihoods, gender, SBCC, and economic empowerment, consistently delivering measurable results and long-term sustainability. Known for his results-oriented and visionary leadership, he combines strategic business acumen with community-driven impact, positioning Biashara Connect as a trusted partner in fostering innovation and entrepreneurship in Tanzania and beyond.
Biashara connect Capabilities

Biashara Connect App
Biashara Connect App is a safe mobile app for trading with simple and quick accessibility for buyers and sellers. It is more than just a transaction; it offers business listings, digital marketing tools, logistics coordination, and payment solutions to create a full ecosystem for businesses to thrive.
Designed for Tanzania before launching elsewhere, the app provides businesses with the ability to grow their customer base, find opportunities, and succeed in today’s digital economy.

Marketing Communication
Reputation is the foundation of every successful brand—and in today’s digital world, it is shaped as much online as it is offline. At Biashara Connect Marketing Agency, we use technology and the Biashara Connect App to design smart communication strategies that protect and amplify reputations, turning trust into a lasting competitive advantage.
Our approach is results-driven and data-informed: we connect brands with decision-makers, inspire communities, and influence stakeholders through the right channels at the right time. By blending technology, creativity, and insight, we help businesses spark meaningful conversations, deepen customer loyalty, and achieve measurable impact in an increasingly connected world.
